Prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for a television show. It is mostly targeted towards adults . It is used by the major television networks to broadcast their season's nightly programming. The term prime time is often defined in terms of a fixed time period—for example , from 8:00 p.m. to 11:00 p.m. or 7:00 p.m. to 10:00 p.m. . In India and some Middle Eastern countries, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 10:00 p.m. local time.
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