The Playboy Mansion, also known as the Playboy Mansion West, is the former home of Playboy magazine founder Hugh Hefner who lived there from 1974 until his death in 2017. Barbi Benton convinced Hefner to buy the home located in Holmby Hills, Los Angeles, California, near Beverly Hills. From the 1970s onward, the mansion became the location of lavish parties held by Hefner which were often attended by celebrities and socialites. It is currently owned by Daren Metropoulos, the son of billionaire investor Dean Metropoulos, and is used for corporate activities. It also serves as a location for television production, magazine photography, charitable events, and civic functions.