Cinerama is a widescreen process that originally projected images simultaneously from three synchronized 35mm projectors onto a huge, deeply curved screen, subtending 146-degrees of arc.[clarification needed] The trademarked process was marketed by the Cinerama corporation. It was the first of several novel processes introduced during the 1950s when the movie industry was reacting to competition from television. Cinerama was presented to the public as a theatrical event, with reserved seating and printed programs, and audience members often dressed in their best attire for the evening.