This will be one of the longer sections of this ebook, but it is the most important one to follow along with, as it covers the one thing you must have going for you to get your list going! The first thing you must have in place to start your list building efforts is a lead magnet. For those that already have a lead magnet, and are looking to build their lists you may pick up some methods in this section that will help you enhance your lead magnet to increase your conversions.
Otherwise you can skip ahead to “Day #5” which teaches the first traffic section. Just make sure you at least skim through Days 2, 3, and 4 to ensure you have a follow up sequence in place, and that you have your web form and auto responder setup correctly. If you are starting out with building a list, then you will want to make sure you have something to entice people to join your email list and give you their personal information like their email address!
Back in the early days of list building and marketing online you could simply say “Join My Newsletter”, and people would be happy to do it! Nowadays though people are not as open to just share their email, and even their best email address with you.
So, you must give them a good reason to opt-in to learn more from you. Here are 6 examples of really-good lead magnets you can create to give away. Remember, the more exciting your offer sounds, the more people will gladly give up their email addresses to receive it.
Top Tips PDF Report
This can be a list of tips that will help people solve a problem that they are seeking a solution to. For example, if you are a tax accountant offering CPA services, then you could write a report called: “The Top 8 Tax Savings Every Small Business Owner Needs to Know About”. If you were a small business looking for help with taxes, then you better believe that would capture your attention, and get you to give up your email address!
In this report, you can share the top 8 tax savings tips, and even do a paragraph or page at the beginning and end that sends people to your website for more information. If you are an affiliate marketer with content sites selling people on mattresses, then you could do a report called: “How To Find The Perfect Mattress For You”. Then you create a short 3 to 5 page report explaining your tips for finding the perfect mattress.
To give you one more example let’s say you sell pet products on an ecommerce store you could create a report that says “6 Pet Products Every Dog Owner Can’t Live Without!” That would be attractive on your site, and would generate those email subscribers that you can then follow up with later when you have sales on your store, and inside the report you can of course recommend 6 products from your store with direct links!
Another example for this type of lead magnet is found here in this chapter! I could simply take the 6 lead magnets I am recommending right now, and do a free report called: “6 Highly Effective Lead Magnets”. If you are stuck for ideas that your market wants look at Q&A sites like http://answers.yahoo.com or www.quora.com.
You can also do a search for your niche keyword phrase like “pet products”, “small business taxes”, or “mattresses” into www.youtube.com or www.google.com and look at the ‘Suggested Search Phrases’ that come up! Browse forums in your market, or even look at top selling books within your niche on Amazon. Just think creatively and start writing. It is conceivable to write your entire lead magnet in just a few hours from start to finish!
Video Training
Like the top tips report you can record a video that teaches people something important to them! Do not let the idea of video scare you. This video can be as simple as a PowerPoint slide where you record your voice giving the content on the slides, and you use simple screen capture software to record it. These types of videos are simple to do. You can knock these videos out fast as well. Here are 3 different screen capture recording software programs.
- www.Screencast-O-Matic.com – This is free screen capture software with a $15/annual upgrade (at the time of writing this ebook). The annual upgrade option removes the watermark on the videos. A very low cost in my opinion.
- Jing – This is free software that also allows you to record videos, and has a low upgrade to make it easier to work with the video files.
- Camtasia – This is more expensive web-based software, but honestly worth a serious look if you plan to do lots of videos in the future as it has a simple to use editor that can be used for all kinds of videos not involving your screen captures. I would suggest starting with one of the free or low-cost options to get your feet wet at making videos first.
Another simple way to make a video or a series of videos to give away is to use your cell phone! Yes, even a selfie video when hold still well does great for you! You can make a great video in 10 minutes or less!
Just make a list either on paper or in your head on what you want to cover and start recording! Video is not hard! The hardest part of video making is just getting started. Once you get your feet wet in the video creation process you can even start making videos to promote your landing page as we will discuss later in this ebook.
Excerpted from the book 30 Days To A Bigger Email List.
This excerpt has been edited and condensed for clarity.
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