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MRC Begins Tackling Issues Related To Server-Side Ad Insertion Used In OTT, Digi

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MRC Begins Tackling Issues Related To Server-Side Ad Insertion Used In OTT, Digi

As digital ad technologies continue to evolve new and unintended consequences emerge, and the Media Rating Council (MRC) this morning unveiled a new initiative to tackle one of them: audience measurement anomalies that occur from server-side ad insertion (SSAI) technology used to create a more seamless integration between ads and video content in OTT viewing environments.

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MRC Begins Tackling Issues Related To Server-Side Ad Insertion Used In OTT, Digi

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MRC Begins Tackling Issues Related To Server-Side Ad Insertion Used In OTT, Digi

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Unlocking the Power of Knowledge
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Unlocking the Power of Knowledge
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