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Nestlé eyes D2C boom with Mindful Chef acquisition: 'A trustworthy proposition that makes health
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Nestlé announced this week that it has acquired a majority stake in UK meal kit service Mindful Chef. The news follows on the heels of a deal in the US to take control of recipe box supplier Freshly. What opportunities - and challenges - will Nestlé's drive further into direct-to-consumer unlock?
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