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Confidence in organic food: a cross-country choice based conjoint analysis of credibility factors - Humanities and Social Sciences Communications
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The primary objective of this research is to examine the diverse product attributes related to the credibility of organic food. Given that organic quality of food products is considered a credence attribute, establishing credibility plays a pivotal role in consumers' decision-making processes when purchasing organic products. The lack of credibility represents a significant barrier to the growth of the organic market.
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