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5 months ago

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Confidence in organic food: a cross-country choice based conjoint analysis of credibility factors - Humanities and Social Sciences Communications

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Confidence in organic food: a cross-country choice based conjoint analysis of credibility factors - Humanities and Social Sciences Communications

The primary objective of this research is to examine the diverse product attributes related to the credibility of organic food. Given that organic quality of food products is considered a credence attribute, establishing credibility plays a pivotal role in consumers' decision-making processes when purchasing organic products. The lack of credibility represents a significant barrier to the growth of the organic market.

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Confidence in organic food: a cross-country choice based conjoint analysis of credibility factors - Humanities and Social Sciences Communications

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Confidence in organic food: a cross-country choice based conjoint analysis of credibility factors - Humanities and Social Sciences Communications

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