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Do I question what influencers sell me? Integration of critical thinking in the advertising literacy of Spanish adolescents - Humanities and Social Sciences Communications
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Engaging with influencer posts has become a prevalent practice among adolescents on social media, exposing them to the combined elements of promotional content and entertainment in influencer marketing. However, the versatile and appealing nature of this content may hinder adolescents' ability to engage in critical thinking and accurately interpret this hybrid form of advertising.
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