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1 year ago

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The Omicron Follies: Covid-19 Variant Names Offer a Lesson in Bad Branding

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The Omicron Follies: Covid-19 Variant Names Offer a Lesson in Bad Branding

WHO's communication strategy around Covid variant names has driven some criticism. Here's what branding pros have to say about it.

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The Omicron Follies: Covid-19 Variant Names Offer a Lesson in Bad Branding

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The Omicron Follies: Covid-19 Variant Names Offer a Lesson in Bad Branding

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Unlocking the Power of Knowledge
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Unlocking the Power of Knowledge
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