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Shaping the Consumer of the Future: Behavior Shifts that will Outlast the Crisis
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COVID-19 has forced potentially dramatic new directions in consumption, altering behaviours in ways that few would have imagined just nine months ago. Some of these trends are clearly here to stay. For others the jury is still out. What is clear is that the impact of COVID-19 on consumer behaviour will outlast the crisis. In a new report, Shaping the Consumer of the Future, Bain & Company highlights eight trends that companies should consider as they develop strategies for a changed wo...
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