Copywriting is not blogging. There's often confusion between the meaning of blogging and copywriting. Many people assume that copywriting means writing articles for online readers or blogging. It's important to know the difference between copywriting and simply writing entertaining stories. If you publish online content that should ideally influence people's behavior, you also need copywriting skills to get better results.
Blogging skills are not enough for selling.
In fact, copywriting is much older than the Internet, blogs and publishing content for online readers, it's the essence of any marketing message whether it's on TV, the radio or in a magazine.
So, what is copywriting?
Copywriting is a type of writing that has the specific purpose of increasing sales. Marketing companies hire copywriters to create their ads. Website owners hire professional copywriters to produce website content and sales ads. The purpose of these forms of content is to communicate a message and lead to a desired action.
For example, if your website sells children's products, your message is simple: Buy children's products!
Call to action and Conversion rate
What is a call to action?
An article is written to inform and enlighten readers, but what should they do with this information? The call to action can be a passive message that shows how a product or service is better, or an active message, like a button that says 'Sign up now!'.
Another buzz word you will hear a lot in digital marketing and copywriting circles is conversion rate. The conversion rate is simply the percentage of people who have performed a desired action after reading a web copy.
Copywriting is writing to inform, to influence and to sell.
Build it and they will buy it is rarely the case nowadays... People often have to be inspired to act in a particular way, and even more so when they are accustomed to another way... In sales, the ability to use words to convince people can make the difference between success and failure. Copywriting uses phrases and slogans that are emotional and effective to lead to a desired outcome. Like any good piece of music, a good web copy conveys the right emotions. After reading a good copy, people should feel compelled to take a desired action.
In summary, the major difference between blogging and copywriting is that copywriting is not only about storytelling, it also contains some form of marketing message and a call to action.
5 Ways you can improve your copywriting skills
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A course about writing is a great way to get started. A good writing course should be like an invisible hand that helps you learn step by step until you perfect your writing art. If there's a good writing course you can recommend, let me know below.
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Study an advertising letter.
Another great way to learn how to write copywriting material is to study business emails and newsletters you receive. Study how the sentences are crafted to communicate a message and emotions which could lead you do something beneficial to the business. Try to write similar content and show them to your friends and family. Ask them how they feel after reading your text. Which emotions have you managed to stir this time?
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Learn more about SEO, writing.
Writing for the web is a very profitable job and you can turn it into a whole business. You should also learn the basics of search engine optimization or SEO. SEO can increase the chances that a reader will discover your web copy with a simple online search.
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Learn from a book.
Even though ebooks are very popular today, you can still go to a bookstore or library and find a book about copywriting. Boostlane offers a few ebooks that you can download for free when you become a member.
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Read copywriting blogs.
Read blogs that teach copywriting. Copywriting is a global concept and you can learn a lot by reading blogs from any country. Let me know below if you know a good website for learning copywriting.
Our Standard Review
Date created: 16 Aug 2024 07:05:07
Critical Evaluation:
The article presents a clear distinction between copywriting and blogging, effectively arguing that copywriting is a specialized form of writing aimed at influencing consumer behavior and driving sales. The reasoning is logical, as it outlines the purpose of copywriting and its historical context, emphasizing its relevance beyond just online content. However, the article could benefit from more concrete examples of effective copywriting versus blogging to strengthen its arguments. While the article appears to be fair in its exploration of the topic, it could delve deeper into the nuances of both fields, potentially addressing common misconceptions or challenges faced by writers in each domain. The implications of the article's ideas suggest that understanding copywriting is crucial for anyone involved in marketing or content creation, as it highlights the need for persuasive communication in a competitive landscape.
Quality of Information:
The language used in the article is generally accessible, making it easy for a broad audience to understand the concepts discussed. However, some technical terms, such as "conversion rate" and "SEO," could benefit from clearer definitions or examples for readers unfamiliar with marketing jargon. The information presented appears accurate, with no evident signs of fake news or misleading content. The article adheres to ethical standards by promoting legitimate practices in copywriting and marketing. While it introduces some new ideas, such as the importance of emotional appeal in copywriting, it largely reiterates established concepts without providing groundbreaking insights. Overall, the article adds value by clarifying the distinction between blogging and copywriting, but it could enhance its contribution to the field with more original perspectives.
Use of Evidence and References:
The article lacks specific references or sources to support its claims, which diminishes the credibility of its arguments. While it mentions concepts like "call to action" and "conversion rate," it does not provide empirical evidence or case studies to illustrate these points. The absence of citations leaves gaps in the evidence, making it difficult to assess the reliability of the information presented. More robust support through examples or references to established research in marketing and copywriting would strengthen the article's claims.
Further Research and References:
Further research could explore the psychological principles behind effective copywriting, such as the use of cognitive biases in persuasion. Additionally, examining case studies of successful copywriting campaigns could provide practical insights for readers. Readers may find it useful to explore literature on consumer psychology, marketing strategies, and the evolution of copywriting in the digital age.
Questions for Further Research:
- What psychological principles are most effective in copywriting?
- How has the rise of social media changed the landscape of copywriting?
- What are the ethical considerations in persuasive writing?
- How do different cultures perceive and respond to copywriting?
- What role does storytelling play in effective copywriting?
- How can businesses measure the success of their copywriting efforts?
- What are the common mistakes made by novice copywriters?
- How does SEO impact the effectiveness of copywriting?
- What are the best practices for writing a compelling call to action?
- How can copywriters adapt their strategies for different target audiences?
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