Google reports that 50,000 people search how to start a blog every month. Blogging is seen as an effective way to promote ideas, connect with an audience, build a brand, or become self-employed. Working anywhere and anytime was the lifestyle of professional bloggers well before covid-19 forced employers to allow more people to work from home.
Millions of online businesses start a blog to attract potential customers and advertise their offers. There is, therefore, a lot of competition for a place in search engine results. Your blog article headline should be able to stand out and grab a reader's attention whenever it is included in a list. How do you write a magnetic headline?
Crafting blog titles that draw in readers is an art form. There are no rules set in stone. There are, however, patterns that tend to get extra attention.
Most content writers know that "why" headlines and "how to do" headlines tend to boost the popularity of an article. It's in our human nature to be inquisitive and to want to understand how things work.
Also, you cannot go wrong by asking a straightforward question in your headline:
- Why Elon Musk wants to go to Mars
- This is how to bring about world peace
- Why Game of Thrones ended so badly
There are also 10 popular blog article headlines you should consider when crafting a great headline for a blog post.
1. Who else [wants to start a blog?]
"Who else" headlines are great to talk about something many people already find desirable. This headline invites the reader to try something many people are already doing and enjoying. The reader who does no want to be left out will want to find out more.
2. The secret of [writing a successful blog]
The "secret" pattern is used to share insider knowledge and expertise. This headline implies that you have some authoritative knowledge, or that you are part of a select group of thought leaders. It's a popular blog article headline among copywriters trying to sell courses and training material. It's important to deliver and reward your reader with a useful piece of information, so your headline does not turn out to be clickbait. The "secret" pattern is often used by sales people, because it works.
3. Here is a method that is helping [bloggers attract more readers]
This type of headline is really good for sharing information about a problem you have identified in a specific demographic. Once you have established that there are people who are looking for a solution to a particular problem, use this headline to attract them to your page.
4. Little known ways [to make your blog more popular among teens]
This is quite similar to the "secret" pattern headline and positions you as an expert who is kind enough to share their expertise. This is a great headline for targeting a very specific group since you can easily list the characteristics of the target demographic in the title: Little-known ways bloggers have used to boost their blog articles.
5. Get rid of [writer's block] once and for all
When you want to offer a solution or a product and get straight to the point, this is a good blog article headline to use. It tells the reader exactly what they are about to read. You may decide to choose this headline pattern because your article is short and fortright in telling the reader what to do.
6. Here is a quick way to [improve your writing skills]
Another straightforward headline used to introduce a product, service or simply a great solution. Readers are likely to be the people who are looking for a similar solution. It's a useful way to filter your audience and attract a very specific demographic.
7. Now you can have [your own successful blog on boostlane.com]
This blog article headline suggests the subject is something many people should want. Use it to introduce a great opportunity and to educate the reader about something they may not be aware of.
8. Start your [own successful e-commerce business] like [Jeff Bezos]
Celebrities are good or bad examples people tend to follow. This blog article headline works great when you want to use the aura and appeal of a celebrity for free. Simply telling a story about a celebrity and showing the reader how they can follow on the same path can be a great incentive.
This blog article headline works like influencer marketing, except you don't need to pay the influencer. You use a celebrity's positive attributes to draw a parallel with a proposition and make it more attractive.
Use your story-telling skills to show your audience how they can be like their role model and explain why the advice you give is realistic and achievable.
9. [Create a blog] you can be proud of
This optimistic headline pattern should introduce an article full of optimism and positive energy. Your step by step explanation will help the reader reach a goal. Use this blog article headline pattern to inspire people to set off on a journey to self-actualization.
10. What everybody ought to know about [writing a blog]
This headline appeals to the reader's curiosity and gives you little more freedom to give a variety of tips related to a subject. A more diverse audience will be attracted to this type of headline because a lot of people will be simply curious to know what it's about. Of course, when you mention "everybody" in your title, you are more than likely to arouse everybody's curiosity, right?
You also need interesting content
A captivating headline is wasted on boring content. You need to create interesting content to grow your audience and keep your readers coming back to read your new blog posts.
Unique content is not only more interesting, but it helps with ranking your content higher with search engines.
How to mark your content as a duplicate when you share on Boostlane?
On Boostlane, you can add a canonical URL when you create a new post which already exists on another website. This tells search engines where the original post is located so they do not flag the new post as duplicate content.
How Boostlane can help you publish your blog and make money?
Boostlane is a media platform where we can explore topics and discover new ideas. We have the tools to build a successful blog and monetize it with premium products and advertising. Partner with us as a content creator and get the support you need to improve your skills, build your personal brand and monetize your content.
