Is a Marketing Degree Worth It in the 2020s?

Five internal factors to contemplate prior to making a commitment.

The marketing industry is experiencing significant growth, with 50 percent of the top 10 marketing positions being within the dynamic digital and media sphere. It's no surprise that this industry, known for its resilience during economic downturns, is capturing the interest of many prospective college students. However, the cost of college education has surged by 25 percent, prompting both parents and students to question the value of a marketing degree.

Is a four-year college degree truly sufficient for success in the rapidly evolving digital marketing landscape?

I made the decision to drop out of college at the age of 19, disenchanted with the coursework and eager to pursue my passion. Little did I know that the brand I established at that age would go on to achieve $5 million in sales and employ 100 individuals! I'm not alone in this journey; numerous self-starting entrepreneurs share similar narratives.

We reside in an extraordinary era, presenting abundant opportunities to embrace risks, create innovative brands, and develop marketing expertise through coaching and practical experiences, challenging conventional norms.

Curious about whether a marketing degree holds merit in the 2020s?

If you are or know a burgeoning creative entrepreneur contemplating a marketing degree, it's crucial to reflect on these fundamental inquiries:

Is marketing a promising career for the future?

The demand for marketing professionals is soaring, evident in the remarkable 63 percent growth in marketing job listings on LinkedIn during the first half of 2021. However, achieving success in the digital realm necessitates specific skills and processes beyond a degree. Although some higher education institutions offer robust digital marketing programs, the steep costs and inadequate curricula can be prohibitive.

Are marketing skills in high demand, or is it the degree?

Marketing skills are highly sought after, whereas traditional marketing degrees are becoming less relevant. The escalating cost and evolving landscape have prompted companies like Google to introduce their certificates, aiming to disrupt the traditional four-year degree model. Current marketing degree programs often fall short of teaching the business aspects crucial to thriving in digital marketing.

Is a marketing career financially rewarding?

Earnings in the marketing field vary based on your path. Climbing the corporate ladder in a company's marketing team might necessitate a marketing degree. However, the most successful marketers often operate as entrepreneurs, running their own businesses. When contemplating a marketing degree's worth, consider your long-term aspirations — whether you desire to build your own business or contribute to someone else's.

Is a career in marketing enjoyable?

Marketing is inherently creative and attracts imaginative individuals. It can be fulfilling, but without effective processes, the day-to-day work can become burdensome. Establishing a marketing business that generates wealth and allows for personal freedom can be immensely enjoyable.

How can I embark on a marketing career?

Reflect on what initially sparked your interest in marketing. Whether you are drawn to writing, admire advertising creatives like Don Draper, or envision a creative role with optimal work-life balance, revisit your motivations. Recognize that you no longer have to navigate the complexities of digital marketing alone — efficient and cost-effective alternatives such as mentorship and coaching programs are available.

Ultimately, the decision regarding the worth of a marketing degree hinges on your personal circumstances and objectives. While the traditional college experience and societal expectations hold value, weigh these against the practicality and cost-effectiveness of alternative paths, like mentorship and specialized programs, to determine what aligns best with your aspirations.