Poultry farming is quickly becoming a popular agricultural enterprise.

This is due to the fact that people are gradually realizing that it is a viable business venture that can make them a lot of money if the birds and eggs are sold at the right price.

If you want to get into this business, the following are some of the best marketing ideas for selling poultry birds and eggs quickly:

1Get to know and understand your prospects

You must not raise chickens until you have surveyed and researched the market and determined what they want as well as the quantity they require.

Also, collect the contact information of potential and top buyers in your area and notify them that you will be selling to them soon. If possible ask them how much they can buy from you and make a note of it.

2Make use of offtakers or bulk buyers

This is one of the marketing strategies for poultry products. Offtakers are one option if you need to sell your eggs or chickens, such as broilers or old layers (spent layers), quickly. Offtakers may act as direct buyers or as middlemen.

They buy eggs or birds in bulk or in large quantities and pay you immediately or after a few days. Some of them will not pay you in full right away because they intend to resell to final consumers or chicken meat processors.

Offtakers have the network and resources to purchase all of your eggs or chickens at once, and they are also quick. Some will save you the trouble of transporting chickens or eggs from your farm to theirs.

The disadvantage of selling to chicken offtakers is that their buying rates are frequently low, and they require longer credit periods, such as 14 business days. Some chicken offtakers or bulk buyers are con artists who will take your chickens but fail to pay you. Some will even deactivate the phone numbers they used to contact you.

This is not to say that all chicken offtakers are bad. There are still some that are very good and honest. You simply must exercise caution when dealing with chicken offtakers.

3Establish sales outlets in strategic locations

Another way to sell your chickens and other farm produce quickly is to set up sales outlets or shops in strategic locations where you can attract a large number of buyers or customers.

They could simply walk in, pay for the product and walk out. This is the market's most accessible poultry farm.

This is the same strategy employed by some chicken offtakers. Some of them have shops or stands in various markets throughout the state. Yes, having sales outlets will increase your overhead costs, but if your farm is actively raising chickens or producing eggs, it will benefit you in the long run.

4Employ qualified and experienced sales marketers

Some farms hire marketers to help them get more customers and they are paid commissions per sale as well as bonuses if they meet certain sales target. You can entice these markets with attractive commissions and bonuses to ensure that they do an excellent job.

However, you should include these commissions in your selling price and use this strategy only if you have a large number of chickens or eggs to sell.

5Collaborate with restaurants, eateries and hotels

Restaurants, eateries and hotels are constantly in need of fresh eggs and processed chicken. They would be delighted to collaborate with you and would be willing to purchase your eggs and chickens at a discount. This is a great way to sell your chickens and eggs quickly.

6Use Google and social media to promote your business

You can advertise your eggs and chickens for sale on a variety of online platforms. These platforms are extremely efficient at reaching a large number of prospective buyers. You can also create a website to showcase your products and sell them online.

Craigslist is another excellent online marketplace for selling eggs and chickens. You can create a free listing and include all of the specifics about what you're selling. This is an excellent way to reach buyers all over the world.

7Process them and add value with attractive packaging

Processing your eggs and chickens into other products is one way to increase their value. This can be accomplished by establishing a small-scale egg or chicken processing plant. The processed products can also be sold to retailers or supermarkets.

Eggs and chickens can be used to make a variety of value-added products. Pasteurized eggs, boiled eggs, omelets, mayonnaise, chicken curry, fried chicken and chicken pie are among them.

You must carefully package your chicken products. You can learn how to package chicken for sale by using the products of other farms.

8Concentrate on the holiday season and special events

The holiday season is an excellent time to sell eggs and chickens. This is due to the fact that people tend to buy more food during this time. For the holidays, they also require eggs and chickens.

You can take advantage of this by putting up special offers and heavily marketing your eggs and chickens.

Special events are another opportunity to sell eggs and chickens. If there is a wedding or a birthday party, for example, you can provide eggs and chickens as part of the catering service. This will attract customers and help you sell more.

9Make connections with other farmers and businesses

Making connections with other farmers and businesses can help you sell more eggs and chickens. This is due to the fact that they may be interested in purchasing your products.

You can talk to them and learn from their experiences. Networking can also assist you in developing relationships with potential buyers.

10Use social media to promote your eggs and chickens

Social media platforms are fantastic for publicizing your eggs and chickens. Create company profiles on various social media platforms and post regular product updates.

You will be able to reach a larger audience and gain more customers as a result of this.

11Avoid overproduction

Overproduction must be avoided because it can result in an excess of eggs and chickens. This can lead to price fluctuations and decreased profits.

As a result, only producing the number of eggs and chickens that can be sold at a reasonable price is critical.

12Take part in chicken-buying programs

Some chicken farmers participate in a chicken buy-back program.

This is when a company or chicken meat processor agrees to buy back your chickens once they reach a certain age.

This can assist you in reducing the number of chickens you must dispose of at the end of their lives.

Important

Planning is essential in any business, including the poultry industry. Even before you begin production you must have a viable and executable marketing plan. If you skip this step your sales and profits may suffer as a result.