A fundraising letter is a quick and easy way to further a campaign. Writing an appeal to your friends and family can increase donations, encourage recurring donations, and most importantly, it can help everyone understand why you care so much about the subject you are raising money for.
This article will provide you with key ways how to write fundraising letters in three styles
It's a good idea to spend some time reading up on the best ways to compose a fundraising letter, but it's not valid till you put pen to paper—or fingers to keyboard—and mail that letter.
This article provides detailed instructions on how to draft a donation letter with compelling and convincing content. To help you get started, we'll also send you a sample donation letter.
How do you formulate a convincing fundraising letter?
Regardless of the medium employed, a good fundraiser letter example should engage a potential donor on an emotional level while outlining your purpose in detail. Describe why you're organizing a fundraiser and what you plan to do with the money you raise. People will be curious about how exactly they can support you in achieving your goal.
To write the best fundraising letter, follow the tips below and find our suggestions for crafting a donation request letter that will convince your family, relatives, friends, and strangers to contribute to your cause.
1Be specific.
As though speaking to a friend, write it. Personal pronouns (I, we, they, you) can be used to draw the reader in and evoke strong feelings. Describe how readers will feel good about helping your cause. People offer assistance because they want to feel good about it.
2Images are more powerful than words
.
Incorporate images within your message so that readers can see how their contribution will be put to use. Mention the additional images and videos that have been submitted to your GoFundMe to raise awareness of your cause.
3Make donating simple.
Giving consumers the option to pay online is a successful strategy for obtaining donations. Ensure that your crowdfunding website is user-friendly, secure, and respected. Don't forget to encourage others to act. Don't be afraid to let others know how they can donate and that you need to generate money for your cause.
Templates for donation requests to assist you in achieving your objective
Examples are of huge assistance when it comes to drafting persuasive contribution notes. These sample donation request letters might help you get started if you're having trouble coming up with the correct phrases.
A sample letter to family and friends asking for a donation
You can afford to be a little more open and share information with the individuals who know you best than you might feel comfortable doing with businesses or other possible donors. Use this model as the basis for your letter or email, but don't be afraid to make further changes.
The Subject: [Keep it brief, concise, and avoid caps and exclamation points]:
Hello ( name),
I wanted to get in touch with you to let you know that I'm raising money for (insert your fundraising goal). You probably already know how important I find this cause to be. (Write 1-2 additional sentences about your involvement with this cause and why it is so important to you.)
Would you be able to support my fundraising effort? Any amount would be greatly appreciated and will help me achieve my objective.
Simply click the link to my fundraiser below to contribute to my (list goal, for instance, "go on my mission trip"):
(Insert link to the fundraiser)
It would be greatly appreciated if you also forwarded your friends the link to my fundraiser. I can raise more money more quickly if more people know about my cause.
Sincerely, with love
[Your name]
[Your contact info]
An example request letter for nonprofits
If you’re a nonprofit, you might already know how effective a fundraising letter can be. To increase awareness of your nonprofit, use this charitable donation letter template or a similar one. Try this charitable donation letter template, or some version of it, to raise more awareness for your nonprofit.
Subject line: [Make it brief, without capital letters or exclamation points]
Dear [fill in name]
A new fundraising initiative for [insert a description of your cause] was just launched by our organization. We're thrilled to involve our community in our most recent fundraising efforts as a 501(c)(3) Certified Charity whose mission is to [insert a brief description of your mission].
These funds will enable our organization to [insert a few examples of how the funds will have an impact]. Click the fundraising link below to learn more about how we hope to change things:
[Insert link to the fundraiser]
It will take a village to reach our fundraising target, and everyone is needed. Are you able to contribute to this fantastic cause?
Any amount you can contribute will make a difference—even $5.We appreciate you taking the time to read about our most recent mission, and we encourage you to get in touch if you have any questions or would like to help us raise money.
Best,
[Your name]
[Your contact info]
The following is an example of a fundraising letter to businesses.
When you've exhausted your network of friends and family, it's a good idea to ask local businesses for their assistance—especially if you intend to collaborate with the company on a fundraising event in your community.
An example letter requesting donations from companies is provided below.
Subject line: [Keep it short and avoid CAPS and exclamations]:
Hi [insert name],
I recently started a fundraiser for [insert cause or reason you’re fundraising]. I believe that local businesses like yours can really make a difference in our community, and that’s why I’m looking for your help. [Insert 1-2 sentences about your cause and how this ties into the local businesses or why it may interest them.]
So far, I’ve been able to raise [insert amount] with the help of our community—but I still have some work to do to meet my goal.
Would you be able to make a contribution to my cause? A donation of any amount will make a difference and would mean so much to me.
To learn more about my fundraiser and give a gift of any amount, simply click the link below:
[Insert link to fundraiser]
Thank you so much.
Best,
[Your name]
[Your contact info]
Crowdfunding makes it easy for your network to support you
By using a crowdfunding platform, you enable others to support your cause quickly and easily. Donations will be sent directly to your bank account, so you won't need to worry about getting them from everyone.
An online fundraiser also allows others to contribute in other ways. Friends and family can easily share your fundraiser link with all of their contacts, bringing in even more support for your cause.
Begin writing fundraising letters and raising funds.
Knowing how to write a donation letter will go a long way toward ensuring the success of your fundraiser. Now that you have the essential tools, don't forget to sign up for and create your online fundraiser if you haven't already.
Thank you for reading. Please share your experiences with writing letters to request donations. Sign up and follow to get more posts on funding and donations.
