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Google ditches pay-to-play Android search choice auction for free version after EU pressure – TechCrunch

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Google ditches pay-to-play Android search choice auction for free version after EU pressure – TechCrunch

Google is ditching a massively unpopular auction format that underpins a choice screen it offers in the European Union, it said today. Eligible search providers will be able to freely participate. The auction model was Google's “remedy” of choice — following the 2018 EU $5 billion antitrust enforcement against Android — but rivals have always […]

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Google ditches pay-to-play Android search choice auction for free version after EU pressure – TechCrunch

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Google ditches pay-to-play Android search choice auction for free version after EU pressure – TechCrunch

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