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Del Taco Creates Mexican Pizza Ghosted Support Hotline - QSR magazine
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For the past several years, the concept of ghosting—when someone cuts off all communication without explanation—has become an everyday phenomenon. More than a year ago a certain tostada like menu item, described as a Mexican Pizza, disappeared from a major Mexican fast food chain and fans took to social media and other online platforms en masse to air their grievances. Their requests went unanswered leaving hundreds of thousands of consumers hangry, sad and GHOSTED.
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