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3 years ago

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The blockchain playbook: From LVMH's Aura to Arianee

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The blockchain playbook: From LVMH's Aura to Arianee

The announcement of the new Aura Blockchain Consortium by LVMH, Prada and Richemont threw the blockchain into the spotlight. We decode the uses, the competition, and the friction between transparency and brand control.

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The blockchain playbook: From LVMH's Aura to Arianee

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The blockchain playbook: From LVMH's Aura to Arianee

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