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Jane Hertzmark Hudis of Estée Lauder Companies: 'We are really brand builders over time' – Glossy

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" really to focus on our hero products. Because first and foremost, these products are absolutely loved," said Jane Hertzmark Hudis, executive group president of the Estée Lauder Companies, on the most recent episode of the Glossy Beauty Podcast. "They will drive the greatest amount of recruitment, which is new consumers to our brand, and repeat business, which is the loyalty to the products. Advanced Night Repair and Crème de la Mer are great examples.

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Jane Hertzmark Hudis of Estée Lauder Companies: 'We are really brand builders over time' – Glossy

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Jane Hertzmark Hudis of Estée Lauder Companies: 'We are really brand builders over time' – Glossy

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