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'Scarcity, exclusivity and storytelling': Re/Done's Sean Barron on what millennial shoppers want – Glossy

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'Scarcity, exclusivity and storytelling': Re/Done's Sean Barron on what millennial shoppers want – Glossy

Re/Done co-founder Sean Barron never set out to launch a sustainable denim brand. “We thought it was a project,” versus a company, he said on the latest episode of the Glossy Podcast. His business partner, Jamie Mazur, “had this idea of taking Levi's apart and making jeans that fit girls,” Barron said. “It took nine months for us to make that work.

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'Scarcity, exclusivity and storytelling': Re/Done's Sean Barron on what millennial shoppers want – Glossy

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'Scarcity, exclusivity and storytelling': Re/Done's Sean Barron on what millennial shoppers want – Glossy

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