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How Luxury Brands Can Ally China's Rising Creative Communities | Jing Daily

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How Luxury Brands Can Ally China's Rising Creative Communities | Jing Daily

In post-lockdown China, three dynamic groups — gamers, LGBTQ+, and outdoor sports — have ballooned in popularity. But can luxury brands woo them?

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How Luxury Brands Can Ally China's Rising Creative Communities | Jing Daily

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How Luxury Brands Can Ally China's Rising Creative Communities | Jing Daily

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