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Emma Chamberlain Named Global Ambassador For New 'Bad Habit' Skin Care Brand - Tubefilter
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Forma Brands, the parent company of influencer-affiliated cosmetics firm Morphe, is launching a new skin care brand called Bad Habit -- and has naturally tapped YouTube megastar Emma Chamberlain to serve as creative director and global brand ambassador. The partnership smacks of a similar deal between Morphe and Dixie and Charli D'Amelio, when it tapped the TikTok-famous sisters to serve as spokesmodels for Gen Z-centric cosmetics sub-brand Morphe 2.
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