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Instagram Makes 'Reels' Shoppable, Bringing Ecommerce To Every Format On The App - Tubefilter

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Instagram Makes 'Reels' Shoppable, Bringing Ecommerce To Every Format On The App - Tubefilter

Instagram is today bringing ecommerce to its TikTok copycat Reels as the holiday shopping season kicks into high gear. The integration was already being piloted by a handful of brands, Instagram says, including MAC Cosmetics, Revolve, Song of Style by Aimee Song, Rare Beauty, and the NBA. When users see a Reel with tagged products, they can now tap a 'View Products' button to buy, save, or learn more about the featured items.

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Instagram Makes 'Reels' Shoppable, Bringing Ecommerce To Every Format On The App - Tubefilter

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Instagram Makes 'Reels' Shoppable, Bringing Ecommerce To Every Format On The App - Tubefilter

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