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Nielsen plans to combine traditional and digital TV ratings – TechCrunch

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Nielsen plans to combine traditional and digital TV ratings – TechCrunch

Nielsen is updating its TV ratings to reflect a world which audiences are watching TV both live and on-demand, across a variety of different streaming services and devices. While the firm has long provided the standard measure for TV audiences, things are more fragmented when it comes to digital vi…

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Nielsen plans to combine traditional and digital TV ratings – TechCrunch

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Nielsen plans to combine traditional and digital TV ratings – TechCrunch

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