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3 years ago

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Conversational Commerce Is Revolutionizing Ecommerce

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Conversational Commerce Is Revolutionizing Ecommerce

Chris Messina, the innovator behind social media hashtags , coined the term "conversational commerce" in 2015 , describing it as "utilizing chat, messaging or other natural language interfaces to interact with people, brands or services." As the number of brands offering undifferentiated products increased, it gave rise to the paradox of choices wherein consumers are unsure what to choose.

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Conversational Commerce Is Revolutionizing Ecommerce

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Conversational Commerce Is Revolutionizing Ecommerce

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