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New product launches are tough – a lesson learned early in her career by Gabrielle Wesley, CMO of Mars Wrigley North America

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New product launches are tough – a lesson learned early in her career by Gabrielle Wesley, CMO of Mars Wrigley North America

Gabrielle Wesley, CMO of Mars Wrigley North America, discusses why product innovation is so difficult and the lessons she learned when facing tough competition. Wesley was interviewed by Business Insider at the Cannes Lions 2024 International Festival of Creativity.

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New product launches are tough – a lesson learned early in her career by Gabrielle Wesley, CMO of Mars Wrigley North America

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New product launches are tough – a lesson learned early in her career by Gabrielle Wesley, CMO of Mars Wrigley North America

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