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Trader Joe's tiny coolers are selling like hot cakes. Why and how do products go viral? | CNN Business

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Trader Joe's tiny coolers are selling like hot cakes. Why and how do products go viral? | CNN Business

A few months ago, Thaddeus Yan heard that Trader Joe's was preparing to sell a fairly mundane new item: A miniature insulated cooler bag. Right away, he was on the lookout. When he went to London on a trip, he even deputized his mom to keep an eye out for the bags.

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Trader Joe's tiny coolers are selling like hot cakes. Why and how do products go viral? | CNN Business

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Trader Joe's tiny coolers are selling like hot cakes. Why and how do products go viral? | CNN Business

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