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11 days ago

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Mattel has found three new TV execs to keep expanding its universe of IP adaptations.

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Mattel has found three new TV execs to keep expanding its universe of IP adaptations.

Post-Barbie, Mattel has been making a lot of noise about its plans to keep the toy-to-movie ball rolling with projects based on IP like Hot Wheels and Magic 8 Ball. But the company also wants to channel that energy into series meant for the small screen, and it has just hired Sidney Clifton, Cory Bennett Lewis, and Amy Suh to spearhead those efforts.

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Mattel has found three new TV execs to keep expanding its universe of IP adaptations.

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Mattel has found three new TV execs to keep expanding its universe of IP adaptations.

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