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14 days ago

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The NBA's first free channel launches on Roku.

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The NBA's first free channel launches on Roku.

The latest entrant into the world of FAST (free ad-supported streaming, like Tubi and Pluto TV) is the NBA. Today it's introducing the new, free, channel and the NBA Zone that will be exclusive to the Roku Channel for a limited time. While it might try to upsell viewers to an NBA League Pass subscription, the only live games in it will be from the G League this season, along with highlights, classic games, and more.

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The NBA's first free channel launches on Roku.

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The NBA's first free channel launches on Roku.

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