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Spotify's free audiobook offer is catching on.

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Spotify's free audiobook offer is catching on.

The music streaming app tells Bloomberg that 25 percent of subscribers in the US, UK, and Canada are listening to audiobooks — a sign subscribers are taking advantage of Spotify Premium's free 15 hours of audiobook content. Spotify also tells Bloomberg that purchases for additional audiobook listening hours have “more than doubled” since the end of last year.

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Spotify's free audiobook offer is catching on.

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Spotify's free audiobook offer is catching on.

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