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How single-click checkout is underpinning Authentic Brands' revamped retail strategy – Glossy

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How single-click checkout is underpinning Authentic Brands' revamped retail strategy – Glossy

The new checkout experience, the product of a partnership with fintech startup Bolt, will be rolled out on Forever 21's e-commerce site this week. It will eventually make its way to all of ABG's brands, and act as a foundation for a cross-brand loyalty program that will launch in the future, Adam Kronengold, ABG's chief digital officer, told Glossy.

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How single-click checkout is underpinning Authentic Brands' revamped retail strategy – Glossy

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How single-click checkout is underpinning Authentic Brands' revamped retail strategy – Glossy

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