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East Africa's Retail Boom
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Analysis - Retail is emerging among the most vibrant sectors of the East African economy. Kenya's capital city, Nairobi, has not only become an important retail market in its own right but a stepping stone into the rest of the country and wider East Africa. Nairobi is a rising regional shopping destination, the headquarters to many regional retail and food and beverage (F&B) businesses, and a launchpad for retail concepts into other East African areas.
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