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Perplexity will try a form of ads on its AI search platform.

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Perplexity will try a form of ads on its AI search platform.

Perplexity's chief business officer Dmitry Shevelenko tells Adweek the company is considering adding sponsored suggested questions to its platform. If users continue to search for more information on the same topic, Perplexity could start serving up suggested queries from brands. Shevelenko said the feature will be coming this year. AI-powered search platforms like Perplexity are trying to compete with Google, but they still need to figure out a search business model that works.

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Perplexity will try a form of ads on its AI search platform.

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Perplexity will try a form of ads on its AI search platform.

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