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Uber Eats launches a TikTok-like video feed to boost discovery | TechCrunch
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Image Credits: Uber Eats Uber Eats notes that the videos aren't ads, as the company isn't charging merchants for the content placements. Many restaurants run social media accounts on apps like Instagram and TikTok to reach new customers and showcase their food using short-form videos. By allowing merchants to share short-form videos directly in the Uber Eats app, the company is helping restaurants reach customers directly as they decide what to order.
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