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Chevron Encourages Retailers to Implement Chip-Card and Mobile-App Technology - CStore Decisions
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San Ramon, Calif.-based Chevron U.S.A. Inc. announced an incentive program, offering marketers and retailers $2,000-$10,000 for each Chevron and Texaco station that has implemented chip-card and mobile-app technology. Improving on the consumer experience through standardization helps to strengthen brand value, the company said. Through the new program, marketers and retailers with stations that implement this…
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