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How Trader Joe's tote bags became an unexpected style symbol in Japan

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How Trader Joe's tote bags became an unexpected style symbol in Japan

While US shoppers consider Trader Joe's totes a functional albeit plain grocery bag, Japanese fashionistas carry the totes for their status – and "American casual" style.

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How Trader Joe's tote bags became an unexpected style symbol in Japan

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How Trader Joe's tote bags became an unexpected style symbol in Japan

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