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2 months ago

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Opinion | Why Beijing is struggling with its mission to 'tell China's story well'

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Opinion | Why Beijing is struggling with its mission to 'tell China's story well'

President Xi Jinping wants officials and media to make China's voice heard over the Western narrative. Millions have been spent, but there is frustration that the campaign is doing little to sway international opinion.

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Opinion | Why Beijing is struggling with its mission to 'tell China's story well'

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Opinion | Why Beijing is struggling with its mission to 'tell China's story well'

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