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Bumble looks to revive its friendship-focused BFF product in wake of dating app downturn | TechCrunch
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Image Credits: Bumble Hives via Watchful But Hive never launched to all Bumble users and BFF today remains a friendship-focused version of the dating app format, with user profiles, photos and bios on profile pages that users swipe on to like and match. Given Bumble's job cuts, it's not likely the company will build a new BFF format from the ground up, but will instead push Hive to launch publicly, as a means of revamping the friend-finding product.
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