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Backcountry Bolsters Digital CX to Manage Outdoor Recreation Shopping Surge - R
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Fueled by consumers' desire for safer, socially-distant-friendly entertainment during the pandemic, the increased interest in outdoor recreation has driven growth for outdoor gear and apparel retailer Backcountry.com. To support its operations and manage continued growth across its ecommerce platforms, Backcountry has partnered with software developer 3Pillar Global (3Pillar). Backcountry has enjoyed healthy sales, especially during […]
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