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Tim Cook nixes the idea of licensing Masimo's blood oxygen tech.
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Despite mixed earnings, Tim Cook doesn't seem to be sweatin' the Apple Watch ban. Apple Insider spotted Cook telling CNBC on a live broadcast that it's “focused on appeal” and that customers have “lots of reasons to buy the watch even without the blood oxygen sensor.” Masimo CEO Joe Kiani has publicly said he hasn't heard from Apple about potentially licensing the company's blood oxygen tech. However, this is the first time we've seen Cook officially confirming it.
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