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3 months ago

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Peloton's pivot to $6,000 treadmills... is paying off?!?

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Peloton's pivot to $6,000 treadmills... is paying off?!?

Peloton's Q2 2024 earnings were mixed — some things flopped, other things seem to be buoying the business. Like relaunching the Tread Plus for $6,000. CEO Barry McCarthy told investors on the earnings call that since it started taking orders in December, there's actually a demand backlog. McCarthy also said increased interest led to more sales of its cheaper, entry-level Tread. That, I get.

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Peloton's pivot to $6,000 treadmills... is paying off?!?

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Peloton's pivot to $6,000 treadmills... is paying off?!?

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