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Abstract or concrete? The effects of language style and service context on continuous usage intention for AI voice assistants - Humanities and Social Sciences Communications
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The unprecedented growth in voice assistants (VAs) provided with artificial intelligence (AI) challenges managers aiming to harness various new technologies to enhance the competitiveness of their products. This article thus investigates how VAs can more effectively improve the user experience by focusing on the attributes of service contexts, matching a utilitarian-dominant (hedonic-dominant) context with concrete (abstract) language in VA–human interactions.
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