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Bumble tested what it'd be like to only have Google Play Billing — and saw a 30 percent dip in users and per-user revenue.
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But... was that because it charged more instead of totally absorbing Google's fee? That's not clear to me. The experiment was in 2017 and 2018. It did forecast losses of $40 million to $50 million per year after the forced switch a few years later, though, so I suppose it was eating some. The actual decline for Badoo on Android was 9.2 percent, it sounds like, but I missed some of the other important context there.
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