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What the Mario movie means for Nintendo.
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It's unfair to dismiss the Super Mario Bros. Movie as being just an advertisement, but that doesn't mean it's not a good ad all the same. In a new presentation Nintendo says the film boosted sales of Mario switch games by 30 percent year-on-year, and users of Mario-related mobile apps by 40 percent. The film was also a smash hit in its own right.
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