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Precision Targeting Capabilities: A Dealerships Guide to OTT Advertising

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Precision Targeting Capabilities: A Dealerships Guide to OTT Advertising

Audience Growth, Advances in Features, Targeting, and Data; Support Increased Roas Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT subscription video service users². OTT ad spending has seen double-digit increases in recent years, with +54% YoY growth in 2018, 41% in 2019, and 32% in 2020³. There is no going back; cord-cutting is [...]

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Precision Targeting Capabilities: A Dealerships Guide to OTT Advertising

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Precision Targeting Capabilities: A Dealerships Guide to OTT Advertising

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