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Opinion: What to make of Birkenstock's billion-dollar next step | CNN

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Opinion: What to make of Birkenstock's billion-dollar next step | CNN

Like every other culture, the counterculture is being strip-mined, commodified and securitized, and there are throngs of zoomers and boomers alike willing to line up to pay for it — and buy shares in it, writes Jeff Yang of Birkenstock's IPO.

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Opinion: What to make of Birkenstock's billion-dollar next step | CNN

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Opinion: What to make of Birkenstock's billion-dollar next step | CNN

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