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Breakingviews - Permira will have to work to exit classified hole
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Permira is trying to salvage its bet on classified ads. The buyout firm and Blackstone are in talks to take private Norway's Adevinta , the near 11 billion euro online-classified firm Permira partly owns. The price tag will be much lower than the value of its initial investment in 2021. But buying more may be the best way for Permira to make a healthy return, provided the business can be turbocharged.
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