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Mucinex Eyes Social Commerce to Help Bolster D2C Business

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Mucinex Eyes Social Commerce to Help Bolster D2C Business

Earlier this month, Mucinex unveiled Sickwear, a six-piece fashion collection that aims to help consumers get through the cold and flu season in style. While it may not be the typical route for a healthcare brand, its parent company RB has been leveraging different channels, including TikTok and now social commerce, to reach consumers—particularly those who may not be aware of its direct-to-consumer (D2C) business.

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Mucinex Eyes Social Commerce to Help Bolster D2C Business

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Mucinex Eyes Social Commerce to Help Bolster D2C Business

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