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9 months ago

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Luxury tourism and purchase intention factors: a mixed approach applied to luxury goods - Humanities and Social Sciences Communications

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Luxury tourism and purchase intention factors: a mixed approach applied to luxury goods - Humanities and Social Sciences Communications

This research explores the key drivers of purchase intention for luxury goods in the new tourism era after the pandemic via constructs associated with the behavior of tourist consumers of luxury goods and the business strategy regarding them.

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Luxury tourism and purchase intention factors: a mixed approach applied to luxury goods - Humanities and Social Sciences Communications

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Luxury tourism and purchase intention factors: a mixed approach applied to luxury goods - Humanities and Social Sciences Communications

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